I have seen the commercials on TV for the Ford Challenge, and really find them interesting. Ford decided not to shoot another same old commercial, they decided to do market research. Instead of telling people they were from Ford, they told them they were doing market research. Ford let them swap out their "ride" for a similar car from Ford. The videos all show them liking the car. I don't know if this is true though. I'm sure they had something negative to say about the car. People always have something negative to say. But I do think this is a good idea from Ford. I like how they showed it on TV. The only thing is, they haven't told the results of the research. They just said that, "the results speak for themselves." And then they give the opportunity for you to "Swap Your Ride."
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This commercial is very different than all of the other FORD car commercials. However, do you think this will really have a great effect on consumers.
It seemed to me, they were only showing people smiling. And I think it would be more helpful if they showed why people really liked the Ford Cars.
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