i love the new Macy's commercials with all the celebrity cameos. i feel like Macy's has grown over the years. i know that it used to be hetch's and i wasn't a big fan of it then. but i have heard that Macy's in big cities like new york or DC are much better.
when i first saw the commercial i was hooked, and excited to see who was going to appear next. i love everyone that appears in it. Tyler Florence from food network, then Martha, who almost anyone can relate to, from my Jessica to puff daddy. i think that this commercial is targeting people from the ages of 18 and up. everyone that appeared in the commercial does more than one thing. Tyler Florence has his own show on food network, operates and owns restaurants, and sold many cook books. Martha Stewart is a household name and creates almost anything. Jessica Simpson has become an entrepreneur. shes released her own shoe line and has already done the music career. puff daddy is a music mogul by himself, along with his own line of clothing.
i think this commercial is trying to relate all of these stars to people who would shop at Macy's. you don't have to be a celebrity to shop or feel like a star. go to Macy's, and get experience it for yourself. i know every time i go to Macy's i always leave with something purchased. because of their great advertising and celebrity endorsements they are very successful.
the commercial definitely made me want to go there and see what was new. i wanted to go and smell ushers new perfume and look at Jessica's new shoes. this commercial really drives their business. it encourages people to shop there, all while being a star! definitely one of my new fave commercials.
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I also love the Macy’s commercials. I think they did a good job using a wide variety of celebrities in their advertisements. These ads can be related to by many different types of people. Like you mentioned they used Tyler Florence and Martha Stewart, these celebrities can appeal to mothers and older women. They also used puff daddy and Jessica Simpson that appeals to a younger audience. Over all I think these ads did a great job reaching Macy’s large target market.
I like these commercials! I think that the fact that they have so many genres of celebrity endorsers will really help them bring different types of people into their store! Do you know if these commercials have helped Macy's numbers at all?
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